Here’s a collection of useful recent posts on app store optimization.

5 Edge Case Strategies for getting more iOS App Downloads

There is a core set of keyword optimization strategies that all app publishers should implement. But there are also some edge case strategies that not all publishers should use or are even able to use. If you are able to utilize these strategies, they could give your apps an advantage over your competition. So this blog post describe these 5 “extra” ASO strategies: Leverage Your Integrations, Use Foreign App Stores To Increase The Number Of English Keywords Your App Ranks For, Add Keywords To Your Publisher Name, Add Keywords To Your In-App Purchases, Use Category Keywords.
Read more at blog.sensortower.com

Sensor Tower Keyword Ranking Probability

If you are an enterprise client, now you have the opportunity to look how you may rank with a specific keywords. Are you going to rank in the Apple App Store under Top 10? Watch this video to understand the new feature.
Read more at www.asoprofessional.com

7 Secrets to Google Play App Success

Recently Google released a new guide for a better reach of the own apps. In this blog post you will experience 7 tips & techniques you won’t be aware of. These are: Drive App Engagement Through Google Search With App Indexing, Offer Over-The-Air Installs to users who use google sign-in on your website, Personalise your App with Google+, Use the three other Android Platforms, Use Android Intents, Reply to User-Reviews, Monitor Google’s Developer Channels.
Read more at blog.sensortower.com

App Store Search Suggestions and Trending Searches now available

Recent additions to SensorTowers’ keyword research module make it much easier to get more keyword ideas with not switching between the iOS device and the Sensor Tower dashboard. These additions are the Apples Search Suggestions and the Trending Searches from the iOS search.
Read more at blog.sensortower.com