A new report predicts a 50% growth rate for mCommerce in the US: we can see a dramatic change and growth rates to which most of the online shops are not prepared for at this point in time.
This growth will lead to 580 million users shop with their mobile phones are tablets in the US.The report found out that predominately a higher trust in the mobile handsets and the payment oportunities is responsible for that growth.

For the ecommerce shops this will mean more adoption of the store frontends towards the changed shopping habbits oof the user / consumers.

The adaptation have to happen in these three areas:

  • Website
  • Mobile Apps
  • Communication (Marketing)

In terms of websites there a plenty of reports and information available. A Google report shows that “while nearly 75% of users prefer a mobile-friendly site, 96% ofmobile-websitesconsumers say they’ve encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big opportunity for companies seeking to engage with mobile users.”

What needs to be taken in consideration when it comes to mobile websites is shown on the right chart.