The market for mobile ad networks is getting more and more complex – with over 100 participants. As opposed to the online marketing space where there are a few big players like Adwords, Facebook and some other networks, the market for the mobile ads looks heterogenous and not mature.
You mainly find specialsts networks which focus on types of ads, targeting und pricing (e.g. pay per click, pay per install, etc.). Recently there were even real time bidding introduced. To shine some light on this market the good people from mobyaffiliates created this infographic. A link to the original graphic including links can be found here.[divider_line]