We’re now halfway through 2014, so it’s probably a good time to reflect upon the most recent changes in the mobile industry, and look at what mobile trends are becoming the most apparent this year.

If you’re a marketer looking to get into the world of mobile marketing, it’s important to do your research, so learning about the latest and greatest trends is essential for success. The mobile industry is also shapeshifting at an astonishing rate, to it’s important to keep an eye on things even more closely than any other marketing medium. Below We’ve listed some of the most noticeable mobile trends in 2014.

Mobile Takes The Center Stage

global mobile marketingOver the past few years, the world has been abuzz with ‘mobile integration.’ Thousands of businesses worldwide are putting effort in to make sure their company is integrating some form of mobile medium into their business, whether it’s through promotional deals, sales, localization, or any other form of mobile marketing.

In 2014, many businesses won’t just be integrating new mobile efforts into their strategies; instead mobile will become an integral part of their business, and this year there will be dozens of opportunities to make the lives of both your employees and your customers a whole lot easier thanks to mobile devices and the mobile web.

Mobile integration will play a big part in physical businesses as well as digital businesses this year, and your customer’s smartphones will act as a portal into a huge amount of marketing potential.

Analytics and Data Will Be Readily Available

It’s certainly not new to be able to get access to analytical data tools that can help businesses manage their marketing efforts, but thanks to the connection mobile devices have with their users, it’ll be easier than ever to make track of certain analytics and cross reference data to understand exactly how well marketing campaigns are performing.

If you run a business looking to get involved with mobile marketing, make sure to make use of the best analytical tools you can get your hands on. Without a true medium to measure your marketing strategies, you’ll never be able to get a grasp at just how successful each marketing effort is, or how much each campaign is costing you per app download, sale or action taken.

Luckily, there are now plenty of tools online to help with analytics and data, so you shouldn’t have any trouble with collecting the information you need.

Mobile Technological Trends Will Be Shaky

In 2014, a huge amount of effort has gone into wearable tech, and it seems every major smartphone manufacturer is now looking into getting their wearable devices onto the market. The most common wearable device is the smart watch, but manufacturers like Samsung and Sony are also looking into augmented reality headwear just like the Google Glass.

Despite the push by popular manufacturers, no wearable tech has really caught on, there is not yet a wide appeal for many of the new products being released this year, and whilst it’s easy to get distracted by all of the new gear on the market in 2014, standard smartphones should still be the key focus for mobile marketing efforts.

It could be possible that wearable tech catches on to mainstream audiences in the next few years, but it’s best to invest your efforts into more rewarding and established mediums at this current point in time if you’re looking to get your money’s worth.

Hopefully this article has helped you to get an idea of what to expect this year in the world of mobile. Things are always changing in the mobile industry, so it’s always best to keep vigilant and stay active.