Constanza Rivero, Mobile Marketing Manager.
Q: How did you come to App Marketing Agentur and what is your background?
A: I’ve been working in online advertising for the past 7 years, starting with one of the biggest Latin American networks. Weever Media gave me the opportunity to jump the barrier from network to agency, something only few are able to do!
Q: What are your main responsibilities?
A: I’m the media buyer and campaign manager at Weever Media. This means I’m the one responsible for everything that happens right after a client books a campaign with us! I upload the campaign and buy the right traffic for it. Once it’s up and running, I control and optimize the campaign in order to bring the maximum revenue for both advertiser and publisher. Finally, I do the reporting and analysis of the campaign, providing the client with insights and recommendations for the next steps.
Q: What are your biggest challenges?
A: Tracking systems are the biggest challenge at the moment. Although they have been around for a long time, they still need to be perfectioned in order to be 100% accurate. Setting up the perfect tracking is what takes up the most time in the whole development of a campaign! Also, it sometimes brings along discrepancies between partners which are not ideal to have.
Q: In which direction will things go in mobile marketing?
A: Transparency. Fraud is a big issue today, getting worse day by day. In order to fight fraudsters we need to start being honest with each other! If we are all clear and straightforward of what we are doing, we’ll reduce the opportunity for the fraudsters to move forward. They will always be one step ahead of us, but if we work together towards a more honest and transparent business, I believe it will be easier to get high quality traffic! At the moment, we work closely with trusted partners and direct publishers, which spares us the trouble of dealing with fraud.
Q: Sorry, but we have to ask this: who is your favorite rock star?
A: Freddie Mercury is the biggest rock star of all time… and that’s not open for discussion.