Mobile commerce is one of the fastest growing consumer shopping trends at the moment, brought by the explosion in smartphone sales over the last few years. Recent research shows that m-commerce is going to continue strong growth in the future and retail businesses who have already developed a long-term mobile commerce strategy have profited from this trend the most.
As mobile becomes the main channel for most people to do their shopping, retailers big and small need to tap into the market in order to increase their results. However, developing your own mobile commerce strategy can be a challenge if you don't know what your customers expect from a mobile shopping service.
The infographic below highlights 10 tips for developing a successful mobile commerce strategy. The data is based on 2016 Smartphone User Behaviour Report and a survey which polled 2000 US millennials, the demographic with the highest rate of smartphone ownership and usage. The surveyed millennials were asked a series of questions regarding their mobile shopping habits.
Infographic provided by Skilled.